In-depth Interior

By Olimpia Migliore, DVN Interior […]

It feels like apps are becoming a part of almost every aspect of our lives, doesn’t it? Social networks, maps, news, finances, fitness, home appliances…the list is endless.
The automotive sector has lagged behind the rest, but recent announcements and the exhibits at this year’s CES show cars are catching up.

We’ve published information about DMS (driver monitoring systems) in our most recent two newsletters, as part of our coverage on CES 2025. That coverage has included material about 3D Emotion, Valeo, Smart Eye, LG, Continental, Cipia, and Gentex. CES confirmed DMS presence almost everywhere.

CES represents the automobile industry, and this show is important, even if there are fewer automakers and suppliers exhibiting. CES was a bit of a new place to be, for car manufacturers. If you didn’t want to be seen as an old-fashioned manufacturer, you had to show your face at CES. It is still the case, as most of industry leaders are still attending even if the market background is not very shiny!

Each January, the world’s industries gather in Las Vegas for the biggest tech event on the planet, CES, to unveil their innovations that will shape our future.

The automotive industry is already offering some ‘AI-powered’ experiences, but customers are still waiting—whether they know it or not; whether they want it or not—for the automotive industry’s iPhone moment, when technology transforms the user experience and eliminates pain points, which might include rule-based interaction (particular vocabulary, syntax, and actions required of the user); limited infotainment apps, and limited personalization.  

There has been a continuous and relentless push to ‘techify’ most of the new vehicles we can purchase and drive. While already populated with more electronics and software than ever for control and monitoring functions, automakers are also increasingly designing them to operate and feel more like the other consumer devices in our lives that we have gotten used to.

Naomi Miller, a Senior Scientist at the U.S. Pacific Northwest National Laboratory in Portland, Oregon, specializes in aspects of illumination including glare and TLM—temporal light modulation, commonly called “flicker”.

Consumer behavior is changeable, difficult to predict, and subject to rapid change. So to get an accurate handle on what’s blowing in the change-winds generated by megatrends relevant to the automotive world, we’ve asked in an expert:

Electronica, held this year from 12-15 November in Munich, celebrated its 60th anniversary as a leading trade fair for the global electronics industry. 3,480 exhibitors presented their innovations across the entire spectrum of electronics to about 80,000 visitors in 18 exhibition halls at the International Congress Center Messe München.